FIAT CULTURAL HOLIDAYS

UGLY CHRISTMAS

Tis the season for giant Ugly

Christmas sweaters to fit on a FIAT.

Sweaters from all corners of the country will be swarming social media during the holiday season, and we want to make one, giant, ugly Christmas sweater to fit around a FIAT 500.

For the scene, the FIAT 500 is

parked by a table. A man wearing the same sweater as the FIAT 500, holding a mug, which also has the same mug-sized sweater, will walk up to table, look at all three sweaters, and say “seriously?!” in disbelief.

PRODUCTION COMPANY - The Work

AGENCY - SOCIETY

CONFETTI COUNTDOWN

A celebration of the new year with a blast of

confetti.

To hype the moments leading up to the

countdown, we will film a festive video of three FIAT vehicles in a decorated studio space. As the windows slowly roll down, confetti will blast out of the windows and sunroof to get FIAT fans excited for the big night of celebration.

PRODUCTION COMPANY - The Work

AGENCY - SOCIETY

COSTUME PARTY

A video shot in a series of quick costume tutorials

for your vehicle.

Everyone knows Halloween is the most fun, and candy aside, the best part is dressing up to show off your totally rad costume at a Halloween party. To capture that carefree Halloween fun, this tutorial-like video will feature three FIAT vehicles showing off their respective costumes

PRODUCTION COMPANY - The Work

AGENCY - SOCIETY

LUCKY FAIT

A video featuring a FIAT, a rainbow and a bit of luck.

Everyone wants to find the pot of gold at the end of the rainbow and chances always seem higher on St. Patrick's Day. To create our own pot of gold, we put paint in the colors of the rainbow on the windshield wiper of a white FIAT 500. When the wipers turn on, a rainbow appears across the windshield, and the FIAT will fill with gold coins, stop-motion style.

PRODUCTION COMPANY - The Work

AGENCY - SOCIETY

LIKE RABBITS

A playful stop motion featuring white FIAT SOO's dressed as bunnies.

Bunnies are all over the place during springtime and we don't mean the thousands of Easter bunnies. The video starts on one white FIAT with giant bunny ears, shortly to be joined by another white FIAT with bunny ears. The stage will then fill with tinier white FIAT bunnies.

PRODUCTION COMPANY - The Work

AGENCY - SOCIETY

TOTAL BLACK OUT

A stop motion video celebrating the best moment of the eclipse, the “Path of Totality.”

The eclipse is all about that one moment of totality – the highly anticipated moment of darkness. FIAT will savor this moment in a stylized stop motion video inspired by this moment of totality.

The scene begins with all white props in the background of a white FIAT 124 Spider, with its top down. Using the power of stop motion, the top of the spider slowly comes up with the prop pieces in the background being swapped for black ones. Once the top is totally up, all of the props including FIAT 124 Spider are black.

PRODUCTION COMPANY - HUDSON POST

AGENCY - SOCIETY