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2015 - 2016  |  BRAND IDENTITY

DETROIT ANTHEM

Our spirit is Detroit. And our team is the Pistons. 2016

- Detroit Basketball.

Produced/Edit /Directed by Sean Hodgson

BLUE COLLAR

 

Our attitude is forged from adversity and a bond that others wouldn’t understand.

 

- Detroit Basketball.

Produced/Edit /Directed by Sean Hodgson

DETERMINATION

 

We don’t shy away from adversity. We welcome it. 

- Detroit Basketball.

Produced/Edit /Directed by Sean Hodgson

THIS IS US

 

This is us. And this is our basketball. 

- Detroit Basketball.

Produced/Edit /Directed by Sean Hodgson

THE D

The “D.” One letter synonymous with pride, determination and resilience.

- Detroit Basketball.

Produced/Edit /Directed by Sean Hodgson

UNCUT.png

UNCUT series is a behind the scenes look into a players on-the-court basketball life.

Produced / Edit  / Filmed by Sean Hodgson

Chauncey talks the stages of life during his time in the league, his enjoyment of his current role on the team and his aim to lead by example, all in this edition of Uncut.

Caron Butler talks about what it takes to be a leader on the court and help to build a winning team.

Drummond's talking team, family, and the priorities of the game in this edition of Uncut.

Reggie talks about his transition to Detroit, playing for and learning from head coach Stan Van Gundy and his motivation as he hits the court.

Anthony Tolliver talks about being a leader on the court, how he changes the flow of the game when coming off the bench and what he does to conserve his energy before a game.

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