SOCIETY looked to embrace intelligence and elegance: ALFA audience is smart and sophisticated, and we will connect with them at this level. Within our tableau, we’ll discover moments of beauty and iconography from the past and mix that rich design history with the present. Everything we highlight will be a direct link with Alfa’s esteemed heritage and passionate Italian design.

The look and feel of these videos will display poetic and inspirational feeling. It was important to fuse the micro with the macro; emotional details often speak the loudest. Vistas should inspire, while eyes lead us into the soul. Through close-ups and extreme close-ups, we are drawn into the intimacy of our actors’

performances, compelling us to watch. It will be as though we’ve stepped into a moment in their lives.

Objective: Promote the Alfa Romeo Stelvio through a series of four videos, published to Facebook, Twitter, and Instagram. Reach affluent audiences with beauty, fashion, finance, and entrepreneurship interests to align with Alfa Romeo events and partnerships in Q2 and Q3.